IDENTOS Brand Book
The Identos Brand Book is a comprehensive digital reference designed to ensure consistent and professional representation of the Identos brand. It outlines essential rules and guidelines for internal use, covering everything from color palettes, typography, and iconography to photography and illustration. This resource empowers the team to maintain a cohesive brand identity across all communications.
Evolving the Identos Brand
A few years ago, I designed the first Identos Brand Book, establishing the foundation for their visual identity. As the company grew, the brand evolved, leading to this updated 2024 version with clearer guidelines. Additions include a defined approach to imagery with flat shapes, cohesive illustrations, a simplified typographical hierarchy, and refined rounded corners on imagery that feel friendly yet professional.
View the Full Brand Book
