Genetic Engineering: The Future of Medicine
This project focused on creating a folded pamphlet to present a specific research topic. The goal was to make complex information easier to understand. I chose this topic because I thought it was fascinating but at the same time quite complicated. I aimed to simplify these concepts, making them more digestible and accessible to others.
The design includes six folded sections. When closed, sections 1 and 6 act as the front and back covers, while section 5 is the back poster when fully opened. A limited colour palette of greens and blues was chosen to maintain consistency and give a medical appearance. I was inspired by the YouTube channel The Kurzgesagt, which effectively simplifies complex concepts through engaging animations, influencing my design and presentation choices for the pamphlet.
Introduction
This pamphlet opens with two introductory pages that clearly outline the concept of genetic engineering, drawing parallels to familiar concepts such as selective breeding in dogs, making genetics more approachable. The next page gives a small introduction to the basics of understanding genetics.
Timeline
Following these pages, the next full-width spread presents an illustrated timeline that showcases significant scientific discoveries in the realm of genetic engineering. Icons were strategically used throughout the timeline to break up the various historical discoveries, providing visual cues that enhance understanding and engagement.
CRISPR Could Be Key
Once the pamphlet is unfolded, it transforms into a full poster that illustrates how CRISPR could be the key to curing some of the world's most deadly diseases. The poster presents a clear 7-step process detailing how CRISPR functions, effectively simplifying the complex science behind gene editing through engaging illustrations. At the bottom, a comprehensive list showcases the various diseases that could potentially be impacted by this groundbreaking technology, highlighting the transformative possibilities CRISPR holds for global health.